Intro
The household name in New Zealand and overseas, ecostore provides healthy and sustainable home care, body care skincare products, laundry detergents and cleaning supplies that have no nasty chemicals.
In the past couple of years we helped the brand populate it's social and digital channels with fresh and relevant content.
Moving between photo studio to on-location shoots, we've developed a bank of content for ecostore's export and digital teams.
The images have been used across social and e-commerce platforms in New Zealand, Australia, China and Korea to continue engaging existing customers, while increasing brand awareness among new audiences.
To help launch new products, our team would analyse the consumer decision-making process, customer journey stages, and then produce assets for each stage of the process. We developed a multi-platform campaign to help ecostore launch its baby oil, including exclusive video and still assets for awareness and consideration phases, social ads and organic posts, print ads, and display.
Working with ecostore, we would determine the intended target audience, understand what channels we are creating content for, what do we want our content to say. As a result, we created a diverse content library with unique assets, helping the business and its team achieve their goals.
