Lexus

Lexus of Auckland City needed a stronger social presence that went beyond standard car imagery to position the dealership as a lifestyle brand. While existing assets provided product shots, we created a library of socially led lifestyle content that reflects the brand’s values and elevates its digital identity.

Over three years, we delivered more than 16 model shoots, developing a content framework that ensures a steady flow of engaging visuals. This approach has helped increase awareness of the model range and reinforce Lexus of Auckland City as an extension of the Lexus lifestyle.