"Do we have any footage of XYZ?"

Most brands we work with already have a decent image library. There’s a folder somewhere with product shots, campaign stills, social cutdowns, usually well-organised and fairly up-to-date.

Video, on the other hand, tends to live in a different world. More often than not, it’s scattered across old drives, WeTransfer links, hard-to-access folders, or wrapped up in completed projects that aren’t designed to be revisited.

The result?

• Your production company sits on good footage that no one knows or remembers exists.

• You brief something that’s already been shot.

• You re-edit from scratch when a cutdown would have done the trick.

• And each new piece of content feels like starting from zero.

The cost isn’t just financial. It’s time, replication and missed opportunity.

A better way to treat video content

We’ve been thinking about this for a while, and working with brands to build something a bit more sustainable. A way to treat video more like any other brand asset. Something structured, accessible, and usable by different parts of the business.

We call it a content toolkit.

What it looks like

At its simplest, it’s an internal library of pre-edited, categorised footage, set up to support future campaigns, internal needs, always-on content, and anything else the team might need.

We help plan what goes into it, produce and edit the content, and build a system where it actually gets used.

It’s not about software

It’s not a tech solution pretending to solve a production problem - in fact we will happily integrate this service into your existing DAM. It’s about giving the content you already have a better structure, and thinking ahead so new shoots feed the library, rather than disappear into a folder somewhere.

Most brands already have what they need. The footage is there. The gap is in how it’s stored, shared, and repurposed.

We’ve been helping teams close that gap and build something they can use long after the shoot’s wrapped.